Published On: Thu, May 25th, 2017

Roca Bathroom Acquires New Factory in Tamil Nadu

Spain-based sanitary product maker Roca Bathroom, as part of its strategy to grow aggressively in India through its power brands – Roca and Parryware, acquires a plastics factory in Sriperumbudur, Tamil Nadu.

The acquisition of the plastic factory is in line with the Government’s initiative, Make in India, and will increase the capacity of manufacturing plastic toilet seat covers and polymer cisterns by 1 million pieces annually, taking total production capacity of Roca India’s to 4 million plastic pieces.

KE Ranganathan, Managing Director of the company said that this new facility will also allow the company to exports of its products to Roca group in countries like Australia, Turkey, Bulgaria, Malaysia and China. The facility’s proximity to Chennai port will further help them with exports.

The company has been exporting seat covers to the group companies since 2016 and with this move, an exponential growth in exports is expected this year onwards. The new factory’s capacity will help them meet their future growth plans. Currently, exports constitutes 5 percent of the total sales and with this acquisition they expect the exports to double.

The company has been at the forefront of bathroom design, giving a plethora of options sold by the company in India today  includes Armani Roca, Laufen, Roca, Johnson Suisse, Parryware and Johnson Pedder.

Roca is a company engaged in the design, production and commercialization of products for the bathroom space, as well as ceramic floor and wall tiles for architecture, building and interior design with presence in more than 170 markets in the five continents.

Parryware, India’s leading manufacturer of bathroom products, is the flagship brand in the portfolio of Roca India. Parryware has introduced game changing bathroom solutions and progressive technology in India.

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