Published On: Thu, Jun 15th, 2017

Elara Tech to Partner REA Group to Host Global Property Listings

Realty portals Housing.com, PropTiger and Makaan will soon host global property listings with parent Elara Technologies Pte Ltd joining REA Group’s network, which, it says, is the world’s largest source of global property listings.

This collaboration will bring together Elara Technologies’  Group companies from India and REA Group-owned and partner sites across China, the USA, Australia, Indonesia, Malaysia, Singapore and Thailand, Hongkong and Macau, including leading portals such as realtor.com, realestate.com.au andiproperty.com.my, the company said in a statement.

Australia-based REA Group, which is majority-owned by News Corp, pumped $50 million into Elara when SoftBank-backed Housing.com merged with PropTiger in an all-stock deal early this year.

After Elara joins REA’s network, its customers looking for properties will now have access to more than 4.5 million listings from 72 countries. The property seekers will be able to view global listings translated in their respective local currency and languages, the statement added.

Dhruv Agarwala, CEO of Housing.com, PropTiger.com, and Makaan.com, said that in the last few years, there has been a growing appetite for overseas property investment in the Asian market, including India. At the same time, Indians now aspire to own property in international locations for work or leisure.

They are confident that this collaboration will open a world of possibilities and benefit end consumers and business partners alike.

Listings on this global property network will connect sellers with buyers across borders, the company said, adding that property seekers will be able to view global listings translated in their local currency and languages.

Besides, Indian developers will now have a platform to get their listings in front of a global audience.

Having a network of property portals come together on the one platform allows property seekers to access a large source of listings from around the world, whether that is an apartment in New York, a beach house in Australia or now an apartment in Delhi, REA Group CEO for Asia, Henry Ruiz said.

REA Group is a multinational digital advertising business specializing in property.

PropTiger, incorporated in Singapore as Elara Technologies Pte Ltd, was founded in 2011 by Dhruv Agarwala, Kartika Varma, and Prashan Agarwal. Besides News Corp, it has raised funding from Accel Partners, SAIF Partners, and Horizon Ventures. News Corp is the largest investor in Elara, owns the parent of this website.

Other realty portals like 99acres and Square Yards also have overseas property listings.

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